pohela boishakh 1419

Add to Bag View Details. No Bengali New Year would be the same without Boshakhi fairs. Some brands have opted for the decentralization technique as a way to break the clutter. It transcended the regular retail stores and spread over the social network, facebook too. So what does it take to really stand out?

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This year 7up reached out to the audience with a rejuvenated brand promise “I feel up”.

Please Enter a valid Email Address. For example, promotions driving cell phone credit recharge or SIM purchase by offering a discount. So what does it take to really stand out? Similar party is held by students at the Institute of Fine Arts. Pohepa example, a mother may not be very often seen in a musical concert with kids but during pohela boishakh, the whole family flocks together in different venues to enjoy the day.

It sure does take little time for “something” to become “same thing” when more brands join the wagon of sponsoring a whole lot of open air concerts, boishakhi fairs and similar events in the Metropolitan city of Dhaka.

BSS Pohela Boishakh 1419

For example, Agora gave away free ingredients and spices for cooking the savory Hilsha fry on minimum 1kg purchase of Hilsha fish. Is it worth the “expense”? You have no items in your shopping cart.


Product color may slightly vary due to photographic lighting sources or your monitor settings. Take the 7up activation being cited as example earlier. Battling the scorching heat strains anybody and everybody as soon as the clock strikes Pure shiffon Recommended Wear: The brands that sponsored these events not necessarily have a sales agenda.

Tahmeed when it comes to skipping the sales part for the occasion.

Bangla Pohela Boishakh | Art | Neon Signs, Neon, Signs

With an extensive deshi lunch and dinner buffet of sumptuous indigenous delicacies, jhalmuri, phuchka and chatpati live station, live local music, fortune-telling with mysterious parrots, henna and face-painting and what not, the Grandiose Restaurant on Level 6 and Grill on the Skyline on Level 14, was transformed into a fount of Bengali tradition.

You will earn reward point s. It won’t be wrong to say that besides adding positive brand equity to their own basket, they have indeed contributed in their own boihsakh to build THE BRAND that is closest to Bangali hearts- pohela boishakh. Kamruzzaman Kamal, Director Marketing of Pran RFL Group mentioned how they attempt to connect and create brand awareness among consumers during pohela boishakh.

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pohela boishakh celebration

Some brands like Square even went beyond that by slowly building a culture to add “Chaitra Shankranti” celebrations to the poyela. Some campaigns or promotions help drive sales. Pohela Boishakh is celebrated on the 14th of April.


For instance, discounts were also offered by Banglalink subscribers on purchase from specific outlets. What are the steps to follow while ordering? Hence, using boishakhi discounts, free clutch with saree, highest “sharer” competitions, the many more tactics, these e-entrepreneurs are able to lure away customers on their side. He mentioned the unique advantage that the festival has in being non communal and secular.

A priest draws shostik Hindu swastika on the halkhata. Food is an important part of the Bengali New Year. Only registered users can write reviews. Email Address or Password is incorrect.

Pohela Boishakh 1419 (14th April 2012)

Boishakhh there is a Bengali community Pohela Bishakh is a huge festivity. Local brands like Pran, Square and multinational ones like Grameenphone, Banglalink, and many others sponsored events outside Dhaka, proving cynic’s notion wrong that pohela boishakh is more of an urban obsession.

Pohela Boishakh fever was everywhere this year. The centre of local celebration is the Ramna Park. So if you are keeping track on the pobela you have brand promotion, consumer connect and sales too!