Retrieved 3 September Patel named the powder as Nirma, after his daughter Nirupama. This was followed by a massive advertising campaign featuring his daughter in a white frock singling the famous Nirma jingle. From Wikipedia, the free encyclopedia. For most middle class and poor people, detergents were not affordable.

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Retrieved from ” https: Workshops are held year-round consisting of speaker sessions, innovative games, competitions to enhance their competitive game and also train them by providing necessary resources for networking, consultancy and seed-funding.

InKarsanbhai Patel was conferred with Padma Shri.

From selling door to door detergent to ‘Sabki Pasand Nirma’ – Karsanbhai Patel’s incredible story

Today, Sabki Pasand Nirma is a phrase that goes beyond lip service. Demographics and culture Category: He started packing the formulation in niirma 10x10ft room in his house. Follow us facebook twitter instagram youtube.

People from Ahmedabad Category: Retrieved 25 June Retrieved 7 August Today Nirma has over 15, employees and a turnover of over Rs. Thereafter, inthe Institute of Management was established. Nirma’s network consisted of about distributors and over 2 million retail outlets across the country.


Nirma University

In fact, it managed to keep up its production and sales for a decade after this brilliant move. Retrieved 3 September Mint reports how the deal will help Nirma gain a stronger hold in Rajasthan and the surrounding region. Chemical companies of India Manufacturing companies of India Laundry detergents Companies based in Ahmedabad Chemical companies established in Manufacturing companies established in Indian companies established in Companies formerly listed on the Bombay Stock Exchange Indian brands.

There are seven constituent institutes operating under the faculties that inrma undergraduate, postgraduate and doctoral level programmes:. Ministry of Human Resource Development. Customers flocked to stores, only to return empty-handed.

Karsanbhai Patel lost his daughter Nirma in a car accident, and went on to immortalise her name in a brand he has been nurturing like his own daughter.

Karsanbhai started making detergent powder in the backyard of his house in Khokra near Ahmedabad, and sold them from door to door at Rs 3 per Kg, when other brands were selling detergents at the range of Rs 13 per Kg. The new yellow powder was priced at Rs. Department of Design offers a four years B. Soon, there was a huge demand for Nirma in Ruppur GujaratPatel’s hometown.


By using this site, you agree to the Terms of Use and Privacy Policy. Nirma is a group of companies based in the city of Ahmedabad in western India that manufactures products ranging from cosmetics, soaps, detergents, salt, soda ash, LAB and Injectables.

But the brand Nirma never lost its firm hold nnirma the market.

#IconsOfIndia: How a Brilliant Gujarati Created ‘Sabki Pasand Nirma’ in His Backyard

Soon, Patel quit his job and decided to pursue this venture full time and take on the big players in the market. From Wikipedia, the free encyclopedia.

UG program consists eight branches viz. This was followed by a massive advertising campaign featuring his daughter in a white frock singling the famous Nirma jingle. Retrieved 14 April Please write to us at tci yourstory. Top Law Colleges – All India”.

Institute of Science, Nirma University ISNU offers a Master of Science programme in selected areas of biological sciences and provides broad training encompassing science, business, and ethics to students enabling them to explore wide career opportunities.

Admissions for the UG program are taken in three ways: